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AJ BELL

Financial content doesn't have to feel financial.

STRATEGY & CREATIVE DIRECTIONLINKEDIN
AJ BELL: Financial content doesn't have to feel financial.

After writing their LinkedIn strategy, launching AJ Bell Investments' Feel Good, Advising platform, focused on swapped product-heavy financial marketing for content that gave advisers something genuinely worth their time. Combining LinkedIn-native creative, smart use of data and credible industry voices, we made AJ Bell feel more human, useful and relevant, and gave advisers plenty of reasons to stop scrolling.

3445%INCREASE IN IMPRESSIONS
17%ORGANIC ENGAGEMENT RATE
85%INCREASE IN CTR
AJ Bell adviser event at the Chartered Institute atrium

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