BORN ROSÉ

To build brand awareness and desirability in the UK, Born Rosé needed to get its product into the hands of its 19 – 30 year old target audience and prove to retailers that demand was growing. Over 18 months, we built a network of creators through a tailored gifting programme, combining always-on activity with campaigns and personalising every package around creators' plans, occasions and content ideas. Off the back of this resulted 35 million views, 150 creators engaged, 500 pieces of content and an impressive 90% posting rate - helping Born Rosé build momentum and secure a significant retail partnership with Ocado.