MALIBU

Brand fit, audience fit, cultural fit - the partnership had it all. But Paramount Pictures and Malibu needed more people to know about it. We brought the two brands to life through 15+ creators with genuine connections to both, taking them to very fetch screenings and premiere events as well as empowering them to create entertaining, social-first content that captured the attitude and energy of the partnership. So what? Bucket-loads of content that built excitement around the movie release, drove engagement with Malibu and took the partnership far beyond a traditional sponsorship badge.