JACK DANIEL'S BLACKBERRY

To launch the latest addition to the Jack family, Jack Daniel's asked us to use creators to build awareness and relevance for its new Blackberry drink. We worked with three creators to develop serve-centric, social-first content designed to work both organically and as paid media, dialling up the maverick creativity to stop the scroll and maximise shareability. The content delivered tasty results, with one piece achieving the highest number of shares across the brand's entire peak season, while another drove some of its highest-ever link clicks when boosted.