DE'LONGHI

As the coffee category boomed, De'Longhi needed to seriously step up its social and creator activity to build the premium, lifestyle brand it aspired to be. We created a social-first content programme combining our own team, paid creators and external content creators to deliver both campaign-led and always-on content that tapped into the real rituals and behaviours of coffee lovers. The result? Dramatic growth across views, engagement and traffic, whilst establishing De'Longhi as a leading voice in the category around coffee rituals and at-home set-ups. Perfetto. *April to October 2026