KENWOOD

With new kitchen machines launching every week and audiences craving simpler, more joyful moments, Kenwood asked us to refresh its Instagram presence and make it more consistent and engaging. We brought its "joy back to the kitchen" proposition to life through a mix of content from our team, paid creators and external creators, focusing on making memories, reducing everyday stresses and embracing the fact that life can be a little messy. Kenwood has now moved from an inconsistent social presence and mixed messaging to owning a deliciously useful, joyful approach to Instagram, with the results to match.