PAULANER

To grow awareness of Paulaner in the UK, we curated a series of bespoke creator experiences designed to build lasting brand relationships and drive authentic social storytelling. Across two consecutive years, we took a crew of targeted creators directly to the heart of the brand at Oktoberfest in Munich, managing the entire experience from flights and accommodation to hosting a table at the main event, touring the brewery, bratwurst tasting and Paulaner chariots through the city. To bridge the gap between Munich and the UK, we brought the same high-energy hospitality home to launch Paulaner's owned pub in Covent Garden, keeping the brand top of mind across multiple key calendar beats.